Which process helps identify trends in your business using KPIs?

Measurement and count of business metrics is the correct process for identifying trends in your business using key performance indicators (KPIs). This approach directly involves quantifying relevant data points that reflect the performance of various aspects of your business. By systematically measuring and counting these metrics, you can effectively track changes over time, making it easier to identify patterns, correlations, and trends that inform strategic decision-making.

This process allows businesses to focus on specific KPIs that are crucial for their operational goals and objectives. For instance, monitoring sales performance, customer engagement, or production efficiency can provide insights into the overall health of the business and help identify areas requiring attention or improvement.

Other options lack the direct analytical focus or thoroughness needed for effective trend analysis. Manual data collection, while necessary, does not inherently provide the structured approach to trend analysis required for timely decision-making. Similarly, analyzing statement reports or reviewing old reports may yield valuable historical insights, but they do not actively measure and track current metrics essential for dynamic trend identification.