What is the primary purpose of using custom reports?

The primary purpose of using custom reports is to analyze specific aspects of business data. Custom reports are tailored to the unique needs of an organization, allowing users to focus on the exact metrics and dimensions that pertain to their business goals. This customization provides insights that standard reports may not offer, enabling a deeper understanding of the underlying data trends and patterns.

Organizations often have unique requirements or specific areas of focus that standard reports do not meet. By creating custom reports, businesses can drill down into their data, highlighting key performance indicators, specific departments, or certain time frames that are critical for decision-making.

Custom reports also allow for flexibility in the data presented, including various filters, layouts, and visualizations that meet the exact requirements of the users. This tailored approach supports better data-driven decisions and strategic planning, leading to more effective management of resources and operations.