What is the benefit of creating custom reports?

Creating custom reports in NetSuite offers the significant advantage of consolidating data that may not be accessible through standard reports. Standard reports often come with predefined parameters and might lack the granularity or specific data fields that a business requires for in-depth analysis. Custom reports allow users to tailor their queries, selecting specific metrics and dimensions relevant to their unique business needs. This flexibility enables a more comprehensive view of the organization's performance, as users can combine various datasets that are critical for decision-making and strategic planning. This tailored approach ensures that all relevant data is represented in a way that standard reports might not support, leading to more insightful analysis and improved business outcomes.